Canadian Wartime Propaganda

Second World War Propaganda Poster

Invest and Protect. Help Finish the Job

The infant in this poster resembles the iconic Gerber Baby, adopted as the baby food company's official trademark in 1931. The poster speaks to some of the same qualities used to sell baby food: wholesomeness, innocence, and purity. But it also speaks to those values Canadians must be prepared to protect, including home, family, and their children's future. The outline map of Canada in the background reinforces the notion that all Canadians must contribute to end the war.

Designed by Franklin Arbuckle
Printer and publisher unknown
Commercial colour print, undated Canada
CWM 19750317-099

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