Canada created the War Poster Service in 1916 to produce posters in both official languages. As the war progressed and the need for money and soldiers became more pressing, posters became more graphic and direct in their messages. In this poster, a Canadian soldier pointedly asks members of the public to buy war bonds in support of the war effort. The design was based loosely on the popular and mass-produced 1914 poster of Lord Kitchener, the British Secretary of State for War, exhorting Britons to join the British Army.
Fund-Raising Poster
CWM 19920166-186
Canada and the First World War
