A common recruitment theme in French Canada was the need to prevent the enemy from reaching Canadian soil. A sub-theme reminds French-Canadians of the martial virtues of their ancestors.

Translation:

French Canadians: Enlist! Our first line of defence is in France. Do not wait to defend our country until after it has been invaded and devastated. Spare your loved ones these horrors. The heart of France bleeds and the voice of blood speaks. Do not forget, French Canadians, that you are the descendants of Dollard's Companions and the troops of Montcalm and Lévis; you are the sons of the victors of Châteauguay and the brothers of heroes of St. Julien and Festubert.