The 178th Battalion was raised mainly in Montreal and the Drummond-Arthabaska region of Québec. This poster uses French-Canadian idiom and links the new unit to the already famous 22nd (French Canadian) Battalion.

Translation:

The 178th (French Canadian) Battalion from the Eastern Townships "Les Purs Canayens". As always, we are there. For King, Country and Humanity. "You've understood me, Son, duty calls." "I'm going..." Do what you must, come what may. Let's prove that we are a proud and loyal race. The 178th from the Eastern Townships will be commanded by Lieutenant Colonel de la Bruère Girouard and at least five officers from the valiant 22nd, which is the pride and honour of French Canada at the front.